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Publicity Alert: Seven Blunders to Shun in Writing Press Releases

in Writing / Article Writing by Erin Millano on 10/20/2016

More than a marketing tool, a press release can affect your company‘s reputation and help you keep a good relationship with your target market. Despite its importance, many business owners still commit mistakes in writing their corporate statements. When left unnoticed and press release writing fails, it may cost your business plenty of money.

PRESS RELEASE WRITING FAILS: HOW TO AVOID THEM

Which blunders should press release writers like you and other content marketers avoid? Find below the most common mistakes.

1. IMMATERIAL NEWS

The goal of a press release is to relay an announcement such as impending events and/or promos, new offers, or company updates. You inform or alert buyers and attract prospects. Hence, you should share only “real” and “fresh” news, the ones that just happened or are about to occur and not gimmicks. Many writers, though, resort to recycling old stories for selfish reasons. Others release statements that are trivial and don‘t deserve a one-page writing.  
Will you tell everyone of your recent purchase of tools or your new intern?

2. DULL, AWFUL HEADLINE

Your title can make or break your purpose. If striking, then for sure, it will catch your readers‘ attention. Avoid using clichés in your title to be more credible. A good title includes the company name or product to serve as keyword. Likewise, use a strong action word to bring your message. Relate your title to the content, something that sums it.

Press release writing fails if the title bears something like “Effective Treatment for Zika Virus Launched” or a simple “Weight Loss New York.”

A striking title will be “ABC Laboratory Unveils Breakthrough Treatment against Zika Virus.”

3. FIRST-PERSON POINT-OF-VIEW

Never use the pronoun “I” in your press release. You‘re not sharing your personal experience, anyway. A nice corporate statement must have academic-style writing, one that is formal, concise, and informative. Don‘t worry if the third-person point-of-view will sometimes lead to a few passive sentences.

4. INSUFFICIENT DETAILS

Don‘t assume readers, both your target clients and publishers, know your company or business well. Remember that even product names labeled with simple words can sometimes deceive consumers. Give at least a few brief details to make everything clear at once. Treat them as valuable details you can offer. Place them either at the start or towards the end of your material.

5. BORING ANGLE

Even with online press releases, it will still be wiser to ponder on the traditional way of delivering your corporate messages. Without giving interesting insights or cues to reporters and editors, your press release writing fails and you must rewrite it.

6. TRICKY LINK BUILDING

Don‘t make a press release if you want to get inbound links to your target keywords. These, which aim to promote your product, will only annoy readers.

7. COMPOSITION ERRORS

A simple punctuation error can threaten your chances of getting your readers‘ trust. Worse, grammar errors will make them turn their backs on you. Certain clients take these mistakes as unprofessionalism and inefficiency.

The above mistakes make your press release terrible. Knowing these gaffes can save you from committing them; hence, boosting your readers‘ confidence in your company. Don‘t dismay them with preventable blunders.

If you can‘t write a good statement or aren‘t sure you can avoid any of the reasons a press release writing fails, hire our professional writing service.

About The Author


Erin Millano has always been passionate to improve the quality of life of marginalized, low-income individuals, and families. She is a lobbyist, freelance photojournalist, and proposal writer. 




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