This Article Provides Information That Will
This Article Provides Information That Will
Follow up: Administrative, information & Sales
There are six main areas, or reasons to employ follow-up tactics in your day-to-day business: thank you personally, gather information, administration, delivery of information, and product and service sales.
In a previous article I talked in detail about the first three and now I'll review the other three areas of follow-up. I have a list of marketing strategies you can use under each key area and also Examples of the type of content for each of these follow-up tactics.
1st Administrative
There will be many times that your follow-up communication will deal with administrative details. Do not dismiss these possibilities – they give you a reason to touch base with your list and show your attention to detail and support to their success.
Examples of follow-up in terms of administration:
* Provide information on upcoming events -> when people have registered with mastermind groups, affinity groups, workshops, teleseminars, client meetings, etc. Their response will contain information about phone-in lines, private e-mail addresses passwords, dates and times, etc.
* Confirm sign up -> use a follow-up email to confirm a person's sign-up (for teleclasses, groups, mastermind calls) and use the opportunity to insert a quick tip to reinforce that you are an expert, and they've made the right decision to join
* Reminders about deadlines -> A great follow-up marketing tactics are not only necessary (to remind busy people about important deadlines), but also a chance to repeat all the reasons why they should meet the deadline – for things like: ending of special sales and promotions, the registration closing, submit their responses to a survey last chance to participate in a fun competition, and so on
2nd Provide information
In addition to providing administrative detail to your list, you must also make a point to consistently follow up to provide information that helps people resolve their problem or issue. You want to ensure that all your follow-up provides valuable and need to know things, but this is where you can really demonstrate your expertise and build respect and credibility with your prospects and customers.
You need to be constantly on the lookout for amazing things that you can share – whether it's from you or other reputable companies and people. Use your marketing follow-up to make your list, free, vital and relevant information such as:
* Articles
* Ezines
* Links to other sites
* Case studies
* Link to ebooks
* Success stories
* Other people's teleseminars, workshops, books, products
3rd Product and service sales
Of course talking about follow-up marketing strategies would not be complete if we did not talk about sales follow up.
Many companies only follow up with their prospects and customers when they want to sell them something. I hope that after reading all the material prior to this section, as you realize that follow-up needs to be so much more than that.
How often do you think people want to be contacted and asked to buy something? How about a big fat zero! But people want to be kept informed about your offers, so that if they decide to buy a product or service, they have all the details.
So when you send out follow-sale communications forget the hard sell and see it as just another opportunity to offer people on your list valuable and important information.
Below are a few of the reasons you want to follow up on leads and customers on products and service sales:
* Up-sell -> tell them about a great add-on to the product they just purchased – and offer a special price or bonus for them if they buy it
* Cross-sell -> tell them about a new service, product or VIP program that builds on the knowledge and expertise they have received from the previous deal, they have bought
* Affiliate products and services -> Keep your list in-the-know about other peoples' products and services (your affiliates) that may be of assistance to them
* Competitions -> Keeping your commitment list and show them your funny side to keep cool competitions, which gives an opportunity to win something if they can demonstrate what they have learned to give the best evidence, refer Three friends, answer a quick survey and so on
* Checking in with first-time visitors -> use follow-up to find out whether they are satisfied with their purchase and see if they have questions or need something else – of course not forget to tell them about another product they may want
* Bonuses -> Why not surprise your list with a follow-up, which holds a surprise bonus for them – something like a digital goodie, bonus report, online coupon, resource list, consultation and similar
* Special offer -> let your potential and existing customers familiar with any special offer or sale, you have – in honor of Christmas, the first day in summer, your birthday and so on … be creative
Take some time today to look at how you could fit some of these follow-up strategies in your business and marketing. User response marketing can make a huge difference to your success.
About the Author
Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next level, and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com