Use Technology in Your Small Business

5 Ways to Use Technology in Your Small Business

Are you a small business owner? Do you rely on technology to help you achieve outstanding business results? If not, then you definitely should! There are so many free and useful platforms and apps available for small businesses on the market. Why not make use of them while you can? They can simplify your daily operations, increase profits, and make the business competitive. Take a look at five great ways to use technology in your small business.

Training Opportunities for Employees

As a small business owner, you may not have many employees at your disposal. However, once the business starts to expand, you will need an additional workforce. Hiring new employees or offering training opportunities for the existing team members can make reaching business goals easier.

The recruitment process isn’t something you should take lightly. You can make a mistake and hire a candidate who doesn’t prove to be a good fit for the business. Then you have to go back to the start and find a more suitable person for the position.

If you don’t want to bother with selection and interviews, then you can invest in your employees’ skills and knowledge. For example, encourage them to attend workshops, seminars, or online courses. This way, you satisfy their thirst for knowledge and professional development while at the same time, increase retention rates and achieve planned goals.

Newsletter Creation 

If you have just launched your business, you haven’t had the chance to attract more customers and build a customer base yet. To run a successful small business, you will have to prioritize both elements. You may not have or want to invest large sums of money in marketing strategies. In this case, you can start attracting customers by creating newsletters.

What most people like is to participate in brand development. By creating interesting newsletters, you grab their attention and give them the opportunity to become a part of the brand’s customer base. The important thing to keep in mind is the quality and value of the content of the newsletters. It has to be engaging, unique, and informative at the same time. Otherwise, you won’t achieve the intended effect and response.

More importantly, you shouldn’t forget to inform the audience about your brand’s values and beliefs. This way, potential customers can relate to the brand easier and start forming a strong bond.  

Task Management

Small business owners like yourself need all the help they can get especially when they are just starting out. During the first few years, every single detail matters from the way you handle your finances to clients and projects. Therefore, you and your staff have to be highly professional. Things like forgetting an appointment with a client or missing a deadline shouldn’t be on your to-do list. 

To stay on top of things in the office, you should keep all data, projects, assignments, and inventory reports neatly organized and filed properly. Technological tools such as the intranet can help you with that. The tool not only connects the staff and brings them closer but also boosts collaboration and engagement in the workplace. Hence, everything you need to run a profitable business is only one click away. 


In the beginning, most small business owners think they have to be the owner, manager, accountant, investor, etc. all at once. Throughout the day, they switch so many positions that by the end of the day they feel overwhelmed and drained. It is the cost of being your own boss, right?

During this period, the greatest responsibility you have as a small business owner is finances. Think about them as the fuel in your car. Without it, your car can’t take you anywhere. The same goes for your small business. If you don’t keep your finances in order, you won’t have a business to run. 

That is why you should keep track of your invoices, expenses, and payments at all times. If you can’t do it by yourself, then hire professionals to do it for you. This way, you can be sure all payments are on time and claim certain small business tax benefits.

Customer Service 

As you start building a customer base, you will have to work on improving the quality of customer service at the same time. This means, getting to know their needs better and finding effective ways to meet them the right way. There are powerful customer service systems to help you out. 

Your employees can get in touch with customers, address their concerns, and collect additional feedback. Based on their answers and suggestions, your team can work on improving the quality of services or products your business offers. Customers will have no other choice than to feel satisfied with the level of service provided by the brand. 

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