The world seems to have changed the content of articles of classic blog in video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we will make video marketing tips and a few tools to start.
YouTube started in 2005 with only a few tens of downloads and has since become the largest video platform with over 30 million visitors and five billion videos viewed daily. In addition to this, the emergence of platforms such as live streaming Story Instagram, Instagram TV, Facebook Live, Periscope, and Snapchat still prove the case.
A survey by HubSpot in 2017 suggests that consumers prefer videos to any other form of content marketing. Because of this, more and more brands are turning their attention to video marketing. In 2019, the number of companies using video as a marketing tool has reached 87%, a significant increase from 63% in 2017 and 81% in 2018. Therefore, to some extent, online video search apps also come in trend.
- Create an engaging miniature
title and thumbnail of a video are the first things viewers see when browsing on Google, YouTube and other sites across the Internet. It represents what your video is about and the contents inside. The most interested viewers are title and thumbnail, the more they click on the video.
Make sure the thumbnail is shooting your own video, do not try to mislead the public with false images.
Use interesting images later on your video as a teaser to keep the audience watching.
Have human interaction or close faces as thumbnails will affect more likely emotions of the audience.
- Create the buzz on social media
When making a video marketing campaign, your focus should be on video sharing platforms such as YouTube and social media like Instagram, Twitter, Facebook, and Snapchat. On average, people spend almost two hours of their time on these platforms every day. It sounds like a good gold mine to promote your brand, right?
Publish high-quality videos regularly and engage with your audience to build your brand presence.
Optimizing the use of tags on YouTube and hashtags on social media so that your content is searchable.
Reaching influencers and other popular brands to promote your content in exchange for something in return.
- Optimize for SEO friendly
Social media platforms to build your brand awareness and presence. The ultimate goal remains to bring the audience to your website, you can convert them into paying customers loyal. Thus, it is important that the videos on your site are the search engines.
Provide a transcript to the video, it will appear on the general Google searches.
Optimize your video files with metadata related keywords and intent of the user on the title and description of the video.
Create a Video Sitemap and submit it to Google Search Console.
- Make sure it is suitable for mobile devices
As we mentioned earlier, most videos are viewed on mobile devices. A survey conducted by Facebook revealed that people are 1.5x more likely to watch video on a smartphone than on a computer. So, people prefer mobile video search engine rather than desktop.
Use sensitive video players like YouTube, Vimeo and Brightcove. These platforms will automatically increase or reduce the video quality depending on the bandwidth of the viewers.
Attention to the size, because a large text that appears on a television screen will look on a small smartphone screen.
Set the video playback time depending on your goal. A long time behind the scenes video is appropriate for YouTube, just a teaser of 60 seconds is best for Instagram.
- Create a call to clear action
Be sure to include a call for clear action in all the videos you post. Without a clear CTA, viewers will be confused and not sure what to do. If you want more traffic to your site, it is your duty to make it easier for the public to find your site.
Use the YouTube end screens (the last 5-20 seconds of video) to include up to four clickable elements, you can send people to your website and other video channels.