Why good design matters to your business : 6 reasons
For a business, emphasizing on the designs of their website or other online elements is important. If the design is not up to the mark, people will not engage with your content and your business will suffer.
But that is not the only reason, here are some more reasons why good design matters for your business.
A strong web design equals to strong consumer trust
We live in a digital age, this means that every business has some form of an online presence. It means there is a lot of competition, and, if you want to be at the top, you need to have a good design.
It won’t matter if your content is great, if the design is not, most users won’t stay on the site to read your content.
So, to make a strong website with strong design, avoid:
- Buys layouts
- Lack of good navigation aids
- A dull website design
- Slow-loading website and introduction
- Small print and so on.
Use invisible design to make your content shine
There is a known proverb, “Good design is invisible”. It means that the user should be able to experience the design and not see it. There have been cases with all of us when we all saw a bad design instead of experiencing it. We could see the flaws like the pixelated image or hard to follow data and so on. In such a case, a user looks at the design and questions why it was made. But when you see a good design, you don’t see the flaws, you see the data, and how easy it is for you to understand it.
Be consistent with your design
Consistency in design is the key to a successful brand and business. It is a simple rule, but only if you are sure about your design. If you think you can get away with inconsistency in design, someone can use your logo incorrectly. Or people copying your colors and theme or the value of your brand getting tarnished becomes a common theme.
If you are not consistent with your brand, one person will use your theme, and then the next and so on. Slowly, it will become a big problem that you won’t be able to get out of. Also, when you use different typography or color, in the long term your audience will not be sure about which way your brand is heading.
It can help you broaden your target customers
With slight modifications in the design, you can market your brand to a whole lot of new customers. With a slight change in packaging, and of course the basic elements of the product, you can market it for a different demographic altogether.
Take an example of Garnier, initially, it sold cosmetic products just for men, but now with slight packaging changes, it sells male cosmetic products too.
Great design equals to user-friendly content
The data is becoming complex and you need tools to make it simple and design can do that. You can break down a complex data by designing it into visuals or infographics. Canva tool can help you break down complicated content into user-friendly content..
The first impression should be good
The design of the product and its packaging is important to attract new customers. There are tons of products in the market and a person sees them all. The first thing they will notice about your product that will encourage them to pick it up is its design. So, having a good design is crucial. Also, make sure that the design you communicate what the product is all about.
Keeping the above reasons in mind, it is now time that you start taking more efforts into your designs.