The Do’s and Don’ts of Business Card Design

Even though this is the digital age, there is something about having a traditional business card. It is still relevant and useful, especially if you want to network and bring in new clients.

If created the right way, business card printing in Calgary can serve as an effective branding tool that lets people remember who you are and what your brand has to offer. While creating them, there are a few dos and don’ts you need to keep in mind. Let’s check them out.

Dos of Business Card Printing

1. Keep the Design Simple

Even though beauty lies in the eyes of the beholder, an overcrowded business card is a surefire recipe for the bin. The design for your same day business cards inCalgary must match the other printed materials. Hence, make sure yourcards have similar styles, colors, and them. This ensures everything is consistent. Overly ornated and large fonts can be distracting. Shabby designs, particularly on a small card like this, can be an eyesore.

Also, do not go overboard with the contact information. The name, phone, email, and web address are enough information for your business card.

2. Use High-Quality Materials

It is necessary to use high-quality materials if you printbusiness cards in Calgary, as it can make a world of difference. Choose durable cardstock that will not easily tear or bend. Consider finishes, such as glossy or matte, to give your business card a sophisticated touch. A well-designed business card shows your attention to detail and craftsmanship that your clients can expect from your business.

3. Consider Color and Typography

In case you haven’t yet established a brand identity, it might be time to consider the typography that reflects your brand and what you have to offer.

Know that colors can change a little when printed by printing services, based on the paper stock and finish you choose. The typography you select for the business card is as important as the rest of the design. Hence, it is essential to get it right. Try out different fonts before you decide on the one that suits your card the best. Make sure that you do not sacrifice eligibility for uniqueness.

4. Include Relevant Information

When you are designing your business card, make sure you add relevant information that your target customers would require to get in touch with you. Usually, it includes your phone number, email address, website, and brand name. You can also add your physical address if you have an office or store location. Make sure it is easier for your customers to find you if they want.

Don’tsof Business Card Printing

1. Ignore Your Branding

Even though it is necessary to keep your business card simple, it shouldn’t lack branding. Add the logo of your brand and the colors that go with your brand. This ensures a polished and consistent appearance.It will reinforce your brand name in the minds of your target customers.

2. Forget About White Space

Negative or white space is the space in the business that is left empty by design elements. However, it isn’t just an empty space by a design technique that lets you maintain a balance and grabs attention to the most crucial elements. Use white space strategically to highlight important information on the card.

3. Use Low-Quality Images

If you are adding images on the business card, make sure they are of premium quality. When it has pixelated or blurry images, it will make you look unprofessional. In case your business card has photographs you have clicked, make sure they are of top quality. If you are using stock photos, check if they are sharp and crisp before you send them for online printing in Canada. Know that business cards are a representation of your brand. Hence, you should show it in the best possible light.