Significance of the offline marketing strategies often gets overlooked and ignored which is one of the major problems in today’s branding. Sending an email to your contacts, making a website and working on your SEO is quite easy because you don’t have to invest so much to get an amazing Return On Investment, but how can one completely forget about traditional marketing services?
However, choosing one over another isn’t sufficient and you should combine the best of both worlds. In an online world, most business owners are well acquainted with the online tips and tricks of marketing, and how to attract potential customer’s attention. They use digital tools to boost their sales and improve their reputation which also includes marketing psychology. By that, we mean the placement of an ad, colors, design, and other details that catch viewers’ attention. Similar tricks can be used in a traditional marketing strategy. You’ve probably heard of telemarketing, radio, newspaper and television advertising, but here are 5 unique offline marketing strategies that can improve your reputation.
1. Networking
Attending networking events is a great opportunity to present your business to a large number of people in person. Even though it is possible to network online, attending such events can lead to more suitable interactions. You’re more likely to believe a skillful speaker than a pop-up ad online. By meeting your possible clients and customers face-to-face you gain their trust as a business owner and you’re more likely to effectively convey the message. This is also a great way to allow your customers and partners to meet the face behind the brand, improve your reputation and increase customer loyalty. The trick is, to be honest, and transparent. Show your potential partners how you run your business by inviting them on a tour around your premises.
Networking events aren’t rare and you’re very likely to find a relevant networking event near you. They are also a great opportunity to show people how unique your business is. All you need to know is how to represent it in a way that will catch people’s attention. Try searching up how to be a better public speaker and represent your company without jitters.
2. Business cards and promotional material
Another great way to represent your brand is by giving away promotional material. You can print your brand’s name on umbrellas and give them to the most loyal customers, or make t-shirts, and planners and send them to your partners. People love free stuff. This is a great psychology trick and quite an effective way to boost your company’s reputation. For example, surprise your customers with something as little as a pen, and you will make their day. Besides that, every time they take them out, your brand’s name will pop up and even on a subconscious level, they will connect this gift with your business.
Business cards will never be outdated. It’s a great marketing strategy plus you can have fun designing it. Come up with a logo, display your email, contact phone, and name. It doesn’t have to be anything complicated. You can also write a short description of your business at the back of the card, and give them away at events such as networking.
3. Direct mail marketing
Even though direct mail isn’t as popular as it used to be, it can harvest rewards for your company. The definition of a direct mail is sending printed leaflets and marketing literature to your potential customers by post. Many people consider this type of marketing bad as it can be costly. However, if you carefully choose your target audience, and your campaign is well-planned, the return will most likely surpass the investment making it worth it.
The psychology of a buyer plays an important role here. Some people are more likely to buy a product or consider your services if you send them a physical advert by post. For example, older people are prone to a better reaction to direct mail than to an email. Also, people of all age groups are more likely to respond positively to a direct mail as it gives them a feeling of being the chosen receiver.
4. Sponsor an event
As much as they love gifts, people like attending sponsored events. This is a unique way to get your potential customers to notice you. Besides getting food and drinks for the attendees, consider putting customised flag banners everywhere. No matter the type of event, flag banners with your company’s logo and name can be classy, sporty or modern, depending on what you choose. Your banners will be decorating the space and not a single soul will miss to see them.
You as a brand ambassador should be around and help visitors learn more about your business. It’s essential to find the kind of event your target audience will go to, so you can interact and connect with them on a new level. Being an event sponsor, you’re not only representing your company but yourself as an expert in that field. This can gradually abruptly the reputation of your company.
5. Get involved in tradeshows
Tradeshows are events similar to networking, but they are usually held in large cities. They allow companies from the same field to present their products or services to customers, connect with potential partners and listen to talks by experts.
Even though you need to invest money to attend a tradeshow, Return On Investment makes it a great offline marketing strategy. Presenting your business at a relevant tradeshow will definitely increase brand awareness, provide new opportunities to connect with partners and update you with the industry news.
Conclusion
You don’t have to choose between offline and online marketing strategies. Combining these strategies is a bull’s eye. Even though offline marketing seems like a slow option, once you give it the right amount of continuity, persistence, and effort, it pays off big time. Don’t forget to take into consideration your target audience, goal, and budget. A strategy that worked for somebody else may not work for you. Try to find the right combination, and don’t give up until you reach your goal.
Comments are closed.