Pens happen to be an all-time favourite product! They are humble add-ons that can be used for sketching lovely images, expressing one’s emotions and enlist what to purchase on the grocery stores.
They are our eternal partners for life, and it is with them that we scribbled on our school note books, written our first love letters and signed our first offer letters!
Naturally, pens are the ultimate underdog that were with us at every stage as we grew up. Naturally they are great as marketing products that are embraced by a large number of businesses for boosting their brand image.
But if you are still not convinced, here are some of the major reasons why promotional pens are more popular than other marketing swags and why you should choose them. Take a look.
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Pens Help in Building Goodwill – Irrespective of whether you are presenting them to the target customers or gifting them to the employees, the personalised pens are always quite effective in building goodwill about the company. They are dimmed useful by the recipients and therefore are one of the best customisable items for promoting business.
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Pens Are Quite Valuable Gifts – It is said that if you are like most people you also prefer pens. No matter how much we use smartphones in today’s tech-age, we always need pens to jot down the info at a conference or get going with our impulsive writing. That is why if you want to impress the consumers you must provide them with something that they love –a pen. This way they will constantly grab it out and use it whenever they need to scribble something. Imagine the exposure your brand will get through this!
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Marketing with Promotional Pens is Cost-effective – With pens for promoting your brand you are bound to get the most bang for the bucks. They are the least expensive product for promotions, and they are sold in bulk. This makes it affordable for the businesses. Cost per impression of pens is really low and that is why most businesses on a shoestring marketing budget, use them for promoting their brand.
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Promo Pens Have a Lasting Impression – An advertising pen will be used for a prolonged time and is used by the recipient quite often. This implies that besides the recipient getting reminded of your brand time and again all through the day, others are going to lay their eyes on the company’s logo as well giving you the much-needed exposure.
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Pens Are Often Shared – Pens are one product that often get shared and lent out. What does this mean for your business? Well, this means that more people get accustomed with your brand logo and brand image. In fact, research reveals that over 55% of the people use pens about 5 times a day or more and that too in today’s digital age!
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Promo Pens Are Quite Long-lasting – Though people have the tendency to lose pens, they also tend to keep them close for as long as possible. If you provide a person with a pen that has your business name on it and he or she uses it for 2-3 months, you can rest assured that you made your business name familiar to a lot of people. Moreover, as pens get lost or stolen often, you are actually introducing your brand to a lot of people who have no clue about what your business does or what products or services you sell. If this not a great way to promote your brand what is!
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People Remember When They Get a pen – Research reveals that pens are the specialty items that are easily recalled by people receiving them. In fact, more than 50% of the recipients remember when and from whom they received it. Apart from pens, the shirts, bags and caps are also well-remembered by recipients.
The above are some of the reasons why you should choose promotional pens Sydney over other marketing products or strategies.
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