Have you ever wondered why some travel agents are so successful selling hotel accommodations to their clients while others don’t bother at all?  The right hotel reservation software can help your business increase hotel bookings as part of your overall sales.  An easy to use hotel booking engine can be an excellent tool for agents and consumers to research and confirm hotel reservations.  Travel booking engines should be designed to automate processes and reduce the time and effort required to research and completes a booking. But how do you know what type of booking solution to choose with everything from generic, white-label hotel booking engines readily available to complete private label travel booking solutions that meet your agency’s specific requirements?

Any online application needs to provide your users with a seamless online experience based on your specific agency branding.  The booking engine’s headers, footers, colors, and fonts should all match that of your company branding.  Some of the more advanced applications even use innovative responsive technology that automatically adjusts the screen display layout based on the type of device being used to access the booking engine.  No matter if your customers prefer to book online -or- with one of your experienced agents, you’ll need hotel reservation software that allows your agency to serve customers the way they choose.

But it takes more than multiple selling channels to be successful in today’s crowded online travel space.  Easy to use business management tools can be essential for your business to remain competitive and set you apart from the competition.

Today’s travel booking engine needs to allow you to quickly adjust a product’s selling price and promote any special offers that may be available. And with so many different hotel options and amenities available, hotel reservation software needs to include links to media files & rich content to assist with selecting the right hotel property during the shopping process. Geo-coding of hotel properties helps Users identify which hotel properties are near a specific point of interest or neighborhood with a given city? Access to a photo gallery of the hotel help provides a good idea of the different room types and amenities available.

The ability to easily combine air, hotel and even a cruise booking into a single custom travel package can help you quickly increase your overall sales.  A custom packaging engine can allow you to create your own pre-packaged offers for your customers that include not only their Air arrangements but their hotel accommodations, transfers, and even a cruise vacation.  There are even dynamic packaging solutions that allow agents or consumers to package and price cruises, flights, hotels, and other travel services.

How you decide to integrate the option for hotel reservations into your travel booking engine should depend upon your individual business and customer needs.   Finding online hotel reservation software with the right combination of features for your travel business can be a difficult and critical decision to make.  Finding a technology partner that can help your travel business drive efficiency through innovation can be even more important.

Author OdysseusSolutions

Odysseus Solutions is a Travel Technology Company providing the most comprehensive and innovative online booking solutions available in the market today. The unique custom business solutions we design result in operational efficiency and reduced costs for our clients. Odysseus Solutions was founded in 2005 to fill the industry need for an online travel booking engine that automates processes and is easily customized to support a client's unique brand identity.

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