How to Become a Digital Marketer? A Step – By – Step Guide
The digital marketing hype is more than just hype now. Take any business, big or small, and the position of a digital marketer is either filled or in need of filling. The common understanding of the need for digital marketers is apparent. Brands known for their traditional style of functioning are hiring digital marketers, and so are small businesses trying to use digital marketing to finally take on bigger fish.
Everybody wants digital marketing, even though many do not understand it. This is a great time for digital marketers by extension. Their skills are being valued across the board. Anyone with an ounce of vision knows that digital media and digital content are not going anywhere. The role of digital marketing is only slated to grow in the coming years and decade. The trend, for all intents and purposes, is towards digital media and not away from it.
So, if you want to be a digital marketer, this is a good time for you. However, since the field is not a completely formalized field, there is still relative haziness on how one is supposed to enter the field.
In this article, we present a step-by-step guide on how to become a digital marketer.
Learn Digital Marketing
The first step is to learn digital marketing.
Learning doesn’t simply mean joining a digital marketing course or reading some blog. To really learn digital marketing, a person has to practice it in real-time.
Unlike other fields, digital marketing requires a practical learning approach. Knowing the techniques is only one part of the job. Putting them to use teaches learners the practical aspects of working as a digital marketer.
Most students do this by trying to bring traffic to their own websites. This method is effective as it teaches a learner all the different techniques that can be used to bring the website in the spotlight, from SEO and SEM to social media and email marketing.
Get Google Certification
Google offers a number of certifications in fields related to digital marketing such as AdWords, Analytics, Marketing Platform and more. Getting these certifications is not easy and requires an applicant to study for the online Google certification exam.
For freshers, getting a certification can be immensely helpful. The only certifications that are recognized without question in the digital marketing setup are those offered by platforms like Google, Facebook, Hubspot, and Bing. To get these certifications, applicants have to sit for an online exam and get a minimum passing score.
Select Career Path Which Suits You Best
Many digital marketers choose the wrong career path at the start of their careers. Most of them, out of a lack of imagination or peer pressure end up applying for jobs.
Working as an executive at a company is not exactly a bad option. However, digital marketing is a unique field that gives professionals the option to become freelancers and build a successful career on a great scale. As freelancers, professionals also have the time to learn new marketable skills such as programming, business analytics, and more.
Depending on their preference, digital marketers should be fearless while choosing a career path for themselves.
In conclusion, this article covers a three-step guide on how to become a digital marketer. Beginners entering the field should make note of each of these steps and follow them for a long and fruitful career.
About the Author – Samay Khanna is a digital marketer and cybersecurity analyst with four years of experience in both. He currently works at Eduburg, an institute best-known for its advanced digital marketing course in Delhi.