Digital Marketing


In the current digital world, social media are at the forefront of any company’s functioning. From ad campaigns to reach out to a wider audience, everything is done through social media accounts. Hence, managing these accounts becomes very critical for a business. Having a set of tools at your disposal that makes your task easy gives you more time to focus on the business strategy. There are multiple tools available online that make the life of a social media manager easy. Some of the tools that you might want to invest in are:

  1. Google trends: It is an online tool that helps a user in visualizing general trends in Google Search domains. All the popular topics and queries are shown over time in google trends. Analysis and comparative research can easily be done to understand market trends. With the help of this tool, companies can analyze the KPIs related to their business. Based on these trends companies can assess their SEO strategy.
  2. Canva: It is an online design tool where you can design flyers, posters, coupons, invoices, and many such things. A lot of digital content like advertisements, banners, infographics, etc. can be easily created in this tool. Some standard templates are also available that can be customized to create online content. Social media managers will benefit a lot from this tool as the quality of digital content is critical for a successful marketing strategy.
  3. Hootsuite: With this tool, you can manage all of your company’s social media accounts in a single dashboard. You can even directly respond to messages, comments, and brand mentions without logging in to the accounts separately. Analytics reports are readily available too that shows what’s working for your business. You can learn a lot about your target audience through these reports also. It is a one-stop solution for managing social media profiles.
  4. Loomly: Loomly is a social media management tool where you can create calendars, schedule posts, and assess your campaign’s success. You can be creative in making social media posts, share it with your colleagues, and then post them on the digital forum. It also shows RSS feeds and Twitter trends so that you can use these insights in creating your campaigns.
  5. Feedly: It is a great tool that shows summarized information about social media trends. With the help of this tool, you can follow social media accounts, hashtags, tags, etc. on multiple platforms. You can also see a report that contains details of multiple social media updates. These updates include the latest video posts, RSS feeds, Google alerts, publications, etc. All this information comes handy while creating social media strategies.
  6. Stillio: This tool archives all the information on your website, including social media communications. The archival is done periodically and can be customized based on your request. Stillio not only protects the data but also captures the historic trends. These trends are insightful during strategy creation discussions. You can make your business strategies more effective after learning from the historic data. 

Using the above-mentioned tools will help you in increasing your productivity and manage your social media accounts.



Digital marketing has become one of the most popular forces of creating a successful brand image. From designing your website to getting your brand featured at different places, you wish to create a strong market presence at every platform. When a potential customer wants to deal with you, the first thing that they will see is your company’s website. To generate leads and attract traffic on your website, you should preferably seek the services of the top web designers.

Some of the questions which you should address before you seek the help of a web designer are-

How do you wish to put your brand?

Every brand has a unique image. There are different ideas behind the marketing campaign and the products and services that you have to offer. When you get a website designed, you should make sure that these requirements are communicated to the web designers. For the purposes of the growth of your company, you would have a target audience. The web designs should be created and posted, keeping the target audience in mind.

Is your website speaking to the needs of the customer?

There’s no doubt that you want to make your website look attractive. It can be the visual or written content, but you need to remember one thing. The design of the website should directly address the needs of the customer. If a customer has landed on your website, there are chances that he or she would be looking for a specific product or service. You can have a consultation with the web-designers and tell them to create a website that gives the customer what he is looking for.

How engaging is the content?

To put things straight, engagement is the key to generate more leads to your website. Since the website will be the go-to place for your customers, it should have content that engages the customer. Be it vibrant and high- impact graphics or the categories which go on your website, all of the things should be displayed well on your website. When the content on your website is more engaging, you are likely to draw more visitors to your company’s website.

Does it tell the customer what to do?

After a potential customer has navigated through your website and wishes to buy a product, what does he do? Well, this should be specified on your website. Calls to action make an integral part of a brand’s website, and you should make sure that they are present on the website. You need to consider the fact that there should be a page which has all the information about your contact details as well. Information about your store and the address make good additions to the websites.

Reach out to the top professional web design company and ask them all the questions which will make a good website.

Facebook is one of the best and popular social media platforms. Almost everyone in the world has a Facebook account. It is just like other social media platforms. Even business owners have a Facebook account in order to build up their commerce to the next level. With the aid of this platform, you can able to reach your targeted audience you need to your association. Millions of small to large business owners are using Facebook in order to join with customers as well as to promote their brand or merchandise. In order to encourage your brand name to your beleaguered audience, you need to acquire a number of followers and likes for your Facebook page.

 If you are a business owner and need to support your product you must have an eye-catching Facebook Business page. The page will unquestionably aid customers to study about you and your business. Even it provides required contact as well as location information. Thus the below mentioned are reimbursements of having an optimized business page on Facebook:

  • Attract more leads
  • Enhance your website traffic
  • Increase your brand exposure
  • And build brand loyalty

How to increase followers on the Facebook page?

At present, there is a number of methods to enhance the number of followers on your Facebook. Simply you can do this by three different choices such as natural methods, buying Facebook followers and Facebook ads. Nowadays business owners don’t have sufficient time and effort to enhance the followers on their Facebook commerce page so they prefer to buy facebook followers from a reliable website. To get a number of followers on your page you can buy thousands of followers without any hassle as well as ahead of your budget. One of the easiest and effective ways to amplify followers is by buying Facebook followers online. To get more followers on your Facebook page just follow below mentioned simple tips:

  • Create eye-catching content

If you have a Facebook page, create viral content and post it on Facebook which will make the populace comment, like as well as share it with their friends. Your content can be in any form such as a meme, funny quotes, videos, and photos. It definitely aids you to reach many people even though they are not your followers.

  • Share live videos

Basically, live stream videos obtain more interaction than the usual content. If you want to grow followers on Facebook the share live stream videos. People will definitely watch the live video and you will get more likes as well as followers. If you have meaningful and interesting posts, Facebook will aid you by prioritizing your posts. So this way help to reach targeted audience plus earn targeted followers.

  • Invite people to like your Facebook page

One of the easiest ways to enhance followers is by inviting people to like your page. Once you start generating ads then Facebook will send you notification like asking you to request people to like your page. By doing this, you will get more followers.

As we sloped in the era of digitalization, digital marketing trends have taken over the conventional ways of marketing long back. Whether you want to expand your brand’s reach or boosts its growth and generate more revenue or an existing brand wants to change its positioning, digital marketing serves the purpose. With the rapid increase in digital marketing over the years, every year new digital marketing ideas & strategies come into play and become a core strength for any brand or business. Earlier it was only about Facebook & Gmail when we talk about digital trends. With time, digital marketing has gone to the next level. The battle has been on between internet marketing agencies to serve the best social media service and other strategies for digital marketing.

You want to start your digital game, but have no clue where to start? what digital tactics and ideas you should opt for leveraging your brand in 2020? By now you are well aware of the term digital marketing and the benefits it offers. Every day, an internet marketing agency offers new social media services, digital marketing strategies & ideas. Here is a glimpse of some of the best digital marketing ideas and strategies for 2020 that can be used by brands to expand their wings and flourish globally.

Digital Marketing Ideas and Strategies for 2020

A mobile responsive website

A responsive website solves your puzzle and is significant for any brand. If you are not having a website, you may lack behind in the digital race. For a business or a brand to grow and flourish a responsive website is a must in 2020. Some brands find building a responsive website is too expensive while others think it consumes an ample amount of time. A large percentage of the population uses a smartphone for scrolling down the websites. A mobile responsive website has a powerful impact on business in the current era of digitalization. An increase in responsive websites by various brands is anticipated by 2020 to stay ahead in the competition. A mobile responsive website is one of the strongest digital marketing strategies for 2020 as it allows your brand or business to be accessed online.


Blogging has been a digital marketing trend for some time now. Every other website uses blog content to engage customers with the brand by sharing valuable insights. Blogging is one of the most effective digital marketing trends that help in sharing relevant information with your leads and customers. A survey reports that businesses who use blogs for marketing generate more leads as compared to others who don’t practice the same. Blogging improves SEO rankings thereby attracting more traffic to the website. It builds connections with customers and earns customer’s trust which turns into customer loyalty. Blogging is a cost-effective digital marketing strategy if used right can help any brand to leverage.

SEO marketing

SEO Marketing

An awesome responsive website with amazing content and quality products is of no use if no one can access that. SEO (search engine optimization) marketing works well to make your website accessible in search results. Everyone must have been aware of the term SEO marketing, it helps any brand to gain much-desired exposure. Search engine optimization is a cost-effective way of attracting more traffic to the brand’s websites, you only need to keep the content updated. It can be one of the strategic digital marketing approaches for 2020.


Email marketing

Email marketing has been evolved from the time when it was conventionally used for marketing a product. In the current era, where live streaming of brand events has become an integral part of boosting brand sales, email marketing to potential customers after the event gets over, works. It helps in measuring the ROI and is capable of converting leads generated by the live webcasting of brand events. It is one of the most cost-effective yet profitable measures of digital marketing.


Social media marketing

Social media service can’t be ignored if we talk about digital marketing trends for 2020. Ignoring social media is nearly impossible as it has helped various brands to grow and expand globally. Internet marketing agency offers various social media services on various social media platforms that benefit any brand. Instagram, Facebook, Twitter & various other social platforms have updated themselves and started offering services that suit the marketing needs of the digital era. The social media services on these platforms help in getting your brand noticed to a large number of target customers globally. It helps in boosting interaction between brands and customers by enabling real-time commenting during live streams. Social media marketing strategies helps in engaging your customers from where they are. Plan a successful marketing plan for your brand with social media marketing.

Content marketing

content marketing

When we talk about content marketing, it covers all audio, visual, graphic and written content. Effective content is key to convert leads into customers. Content marketing is an effective technique for digital marketing. Content marketing is used to educate and inspire your customers to take action. Videos on social media platforms, audiobooks and podcasts, webinars and Livestream video, Blog posts, etc. are some of the effective content marketing strategies which digital marketers can adopt in 2020.

Influencer marketing

Influencer marketing is a recent trend in digital marketing that has grown enormously. You just need to be right with influencer marketing for making your business grow. It helps in delivering the brand message to a larger market. Influencer marketing is on the rise in the current era where brand inspires, hire or pay influencers to deliver you the brand message.

Digital marketing is not as complex as it seems to be. The right approach with strategic planning helps your brand or business to grow in 2020 and even further. It’s time to plan your brand strategy for 2020 for growing your business globally.

Global Lithium-ion Battery Recycling Market Overview

The Global Lithium-ion Battery Recycling Market report draws accurate insights by examining the latest and prospective industry trends, helping the readers recognize the products and services that are boosting revenue growth and profitability. The study performs a detailed analysis of all the significant factors impacting the market on a global and regional scale, including drivers, constraints, threats, challenges, prospects, and industry-specific trends. Additionally, the report cites worldwide certainties and endorsements, along with a downstream and upstream evaluation of leading participants.

Market Size – USD 2.09 Billion in 2018, Market Growth – CAGR of 26.5%, Market Trends – Government subsidies are encouraging battery recycling.

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The Lithium-ion Battery Recycling market analysis is intended to provide all participants and vendors with pertinent specifics about growth aspects, roadblocks, threats, and lucrative business opportunities that the market is anticipated to reveal in the coming years. This intelligence study also encompasses the revenue share, market size, production capacity, and rate of consumption to draw insights pertaining to the rivalry to gain control of a large portion of the market share.

The market for lithium-ion battery recycling is influenced by the rising demand for electric as well as hybrid electric vehicles where lithium-ion batteries are used extensively. Adoption of these vehicles results in a price hike of battery materials such as cobalt and lithium, hence making the recycling of lithium-ion battery industries more profitable.

Leading Players in the Lithium-ion Battery Recycling Market: Umicore, Glencore, Retriev Technologies, Raw Materials Company, American Zinc Recycling (INMETCO), Battery Recycling Made Easy, Brunp Recycling, SungEel HiTech, Taisen Recycling, and 4R Energy Corp among others.

Competitive landscape

The Lithium-ion Battery Recycling Industry is extremely competitive and consolidated because of the existence of several established companies that are adopting different marketing strategies in order to increase their market share. The vendors engaged in the sector are outlined based on price, quality, brand, product differentiation, and product portfolio. The vendors are gradually expanding their focus on product personalization by way of customer interaction.

Lithium-ion Battery Recycling Market segment by Regions/Countries: United States, Europe, China, Japan, Southeast Asia, India, Central & South America.

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Battery Type Outlook (Volume, Kilo Tons; Revenue, USD Billion; 2016-2026)

  • Lithium-Nickel Manganese Cobalt (Li-NMC)
  • Lithium Iron Phosphate (LFP)
  • Lithium-Manganese Oxide (LMO)
  • Lithium-Titanate Oxide (LTO)
  • Lithium-Nickel Cobalt Aluminum Oxide (NCA)
  • Lithium-Cobalt Oxide (LCO)

Technology Outlook (Volume, Kilo Tons; Revenue, USD Billion; 2016-2026)

  • Hydrometallurgical Process
  • Pyrometallurgy Process
  • Mechanical Process

End-use Industries Outlook (Volume, Kilo Tons; Revenue, USD Billion; 2016-2026)

  • Automotive
  • Marine
  • Power
  • Industrial
  • Others

Points Covered in The Report:

  1. The pivotal aspects considered in the Global Lithium-ion Battery Recycling Market report consist of the leading competitors functioning in the global sector.
  2. The report also encompasses company profiles prominently positioned in the global market.
  3. The production, sales, corporate strategies, and the technological capabilities of leading manufacturers are also contained within the report.
  4. The driving factors for the growth of the Global Lithium-ion Battery Recycling Market are explained exhaustively, along with an in-depth account of the end-users in the industry.
  5. The report also explains critical application areas of the global sector, curating an accurate description of the market to the readers/users.
  6. The report undertakes a SWOT analysis of the market. In the final section, the report features the opinions and views of the industry experts and professionals. The experts also evaluate the export/import policies that might be propelling the growth of the Global Lithium-ion Battery Recycling Market.
  7. The report on the Global Lithium-ion Battery Recycling Market delivers valuable information for policymakers, investors, stakeholders, service providers, producers, suppliers, and organizations operating in the industry and looking to purchase this research document.

Reasons for Buying Lithium-ion Battery Recycling Market Report:

  1. The report performs an analysis of the dynamic competitive landscape that can help the reader/client move ahead in the global sector.
  2. It also presents an in-depth view of the different factors driving or restraining the growth of the global market.
  3. The Global Lithium-ion Battery Recycling Market report provides an eight-year forecast derived on the basis of the potential growth of the market.
  4. It helps formulate profitable business decisions by offering thorough insights into the global market and by creating a comprehensive analysis of pivotal market segments and sub-segments.

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Some people say that social media or social media marketing is of no use in real and practical business scenarios, but businesses who are using it know that it is the ‘next big thing’ in the business world. Benefits. Even in recent years, many studies on social media marketing have led many businesses to accept that social media is an important tool to achieve desired results. According to him, the tool is beneficial for gaining new customers and increasing sales of its product. There are many other reasons for using social media as a promotional medium, and some of them are:

To drive targeted traffic

To attract the attention of potential customers and make a product famous worldwide, it is necessary to reach the right audience. Through a social media page or account, a company can contact the right people and inform them about their products and services. Through regular posts, customers can be updated with a product being the latest.

Brand recognition

Through social media, a company can deliver its product to various regions of the world without setting promotional events in real. Social media marketing platforms can become the voice and face of the company and entice customers worldwide.

Fast and reliable

Social media websites are the fastest way to reach the target audience and tell them about the company’s services and products. In addition, customers believe that content posted on these platforms through the right source of the company.

more opportunities

Since social media allows a company to reach many customers at a time, there are high chances that half the opportunities can also be moved to full opportunities. By gaining the trust of current customers, an organization can attract new customers.

About various social media marketing platforms

Many social networking sites are now used not only for the dual purpose of networking and social connectivity but also to expand their reach to businesses. Although brands can post about their products on these sites through traditional methods, they can also use the paid advertising options provided by most of these platforms. Some of the most popular social media marketing sites that are considered viable for businesses and organizations include the following:


With over 1.59 billion active monthly users, Facebook is clearly the world’s largest and leading social media marketing platform. Thus, in addition to engaging with friends and family, the site provides the ideal platform for brands to expand their market and reach the target audience. Facebook ads help build brand awareness and bring viewers to your company’s page. These paid ads are highly flexible and help assess the effectiveness of their approach through insights from Facebook’s metrics including audience demographics, page performance, etc.


Twitter is another major social networking site that boasts over 320 million active monthly users. Although the site restricts tweets to only 140 characters, businesses can use them profitably to offer their products and offers to customers. Brands can use this site to connect with prospective customers, provide information, respond to questions, as well as motivate customers to shop directly through tweets.


Instagram is a unique platform based on the concept of sharing photos and videos. What makes this site distinctive is that it is highly functional for businesses that attract customers through pictures or videos about different areas of food, art, or travel. Multiple filters and editing features add convenience and simplicity to this social media marketing site.


The business cannot miss joining YouTube as it is the second-largest search engine after Google, providing a global and cost-effective platform to showcase one’s products. By simply creating a YouTube channel, anyone can upload information as well as ad videos and likes and comments on them.


Another photo-sharing application, Pinterest has become one of the best visual bookmarking applications in no time. Businesses can pin their content on digital bulletin boards to explore audiences.


LinkedIn is one of the popular networking sites created for professionals. With over 400 million users, LinkedIn provides businesses with a global platform to find and connect with professionals and ideal candidates from their industry. Brands can also be allowed to display personalized advertisements to promote their content and reach the desired professional audience.

The digital marketing hype is more than just hype now. Take any business, big or small, and the position of a digital marketer is either filled or in need of filling. The common understanding of the need for digital marketers is apparent. Brands known for their traditional style of functioning are hiring digital marketers, and so are small businesses trying to use digital marketing to finally take on bigger fish.

Everybody wants digital marketing, even though many do not understand it. This is a great time for digital marketers by extension. Their skills are being valued across the board. Anyone with an ounce of vision knows that digital media and digital content are not going anywhere. The role of digital marketing is only slated to grow in the coming years and decade. The trend, for all intents and purposes, is towards digital media and not away from it.

So, if you want to be a digital marketer, this is a good time for you. However, since the field is not a completely formalized field, there is still relative haziness on how one is supposed to enter the field.

In this article, we present a step-by-step guide on how to become a digital marketer.

Learn Digital Marketing

The first step is to learn digital marketing.

Learning doesn’t simply mean joining a digital marketing course or reading some blog. To really learn digital marketing, a person has to practice it in real-time.

Unlike other fields, digital marketing requires a practical learning approach. Knowing the techniques is only one part of the job. Putting them to use teaches learners the practical aspects of working as a digital marketer.

Most students do this by trying to bring traffic to their own websites. This method is effective as it teaches a learner all the different techniques that can be used to bring the website in the spotlight, from SEO and SEM to social media and email marketing.

Get Google Certification

Google offers a number of certifications in fields related to digital marketing such as AdWords, Analytics, Marketing Platform and more. Getting these certifications is not easy and requires an applicant to study for the online Google certification exam.

For freshers, getting a certification can be immensely helpful. The only certifications that are recognized without question in the digital marketing setup are those offered by platforms like Google, Facebook, Hubspot, and Bing. To get these certifications, applicants have to sit for an online exam and get a minimum passing score.

Select Career Path Which Suits You Best

Many digital marketers choose the wrong career path at the start of their careers. Most of them, out of a lack of imagination or peer pressure end up applying for jobs.

Working as an executive at a company is not exactly a bad option. However, digital marketing is a unique field that gives professionals the option to become freelancers and build a successful career on a great scale. As freelancers, professionals also have the time to learn new marketable skills such as programming, business analytics, and more.

Depending on their preference, digital marketers should be fearless while choosing a career path for themselves.

In Conclusion

In conclusion, this article covers a three-step guide on how to become a digital marketer. Beginners entering the field should make note of each of these steps and follow them for a long and fruitful career.

About the Author – Samay Khanna is a digital marketer and cybersecurity analyst with four years of experience in both. He currently works at Eduburg, an institute best-known for its advanced digital marketing course in Delhi.

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There is no doubt that YouTube is one of the most powerful and effectual platforms to emerge your business or channel. It attracts abundance leads for your business but the thing is you have to use it in the right way. Using the tricks and tips it is possible to get more and more free views on YouTube and maximize your potential to reach new visitors to your business or brand. 

Always remember if your primary goal is to maximize your YouTube views then you have to be in the front seat for tough competitions. For this reason, your video should be not only informative but also entertaining. It has to be capable enough to hook the visitors and a compelling one. 

Your video content has to connect them emotionally and make them think for a while. For more and more free views you have to follow some basic tricks.

  • Your Title Should be crisp and fascinating

The title of your video content should make some sense and customer-centric. It should urge your customers to click on it. Keep it short and think of a title that can inform the viewers a brief about your brand.

  • The Video description should be good and entertaining

A good video description is a must if you want more numbers of views. Let your customers understand the story while being entertained. Do not go for a lengthy description and keep it short yet edifying.

  • Make a habit of regular posting

Always keep continuity for posting your videos, so that the viewers can know more and more about your business or service. You can also restyle your videos by adding new titles and images so that they can find it fresh always. Remember random posts can take you nowhere and a drop of customer views.

  • Add keywords in your video titles and descriptions

Keywords are quite powerful in search engine optimization and one of the best ways to boost your views in a freeway. hence always use appropriate keywords in the titles and video descriptions. With that, you can witness an escalation in your views and the top place in the search engine. Use keywords that can relate to your video content and title. It also helps the YouTube Algorithm to find out your video effortlessly.

  • Publicize your videos on Social media

There is no doubt that at current times social media are the main source of online marketing. Hence you have to make the most out of it without failing. Here  is the best answer for how to get more views on YouTube. Publicize the videos using various social media platforms like Facebook, Twitter and others. Posting your video links on these platforms is quite easy and simple still it plays a prominent role in multiplying your views for sure.

Bottom Line

The fundamental thing behind increasing your views is that your video has to be seen by the viewers. Hence by following the above steps, you can enhance the number of customers as well as views without spending your wallet. If you want to know more about how to get more views on YouTube then write to us. 

When it comes to designing a website for an ecommerce store you should consider to make use of shopify because it is the popular platform for online businesses. It offers you the best free shopify themes to add for your ecommerce website as you can take a look at the wide range of themes that are available online. However, as an online store owner, it is vital for you to choose the best theme or template to use for your store in order to get the best results. A perfect theme for your shopify online business website can make a significant impact on the growth of your company.

free premium shopify themes

Choose a responsive theme for your store:

As you can see that almost 60 percent of online shoppers make use of mobile phones to see and buy products online. So, it is extremely important for you to choose shopify templates and themes that are mobile-friendly and responsive to use. Choosing a responsive template is imperative to show all the hidden features of your ecommerce website to the online buyers as if they are not able to navigate the website to see the complete range of products or cannot be able to use online payment and shipping services then it will be a mistake for you. You should choose a theme to add images and videos of your products to maintain a good loading speed of pages to offer the best user-experience to the customers.

Create beautiful blogs for online store:

Creating beautiful and appealing blogs is extremely important for you if you want to engage your customers with your website and want to increase the traffic of online visitors. Blogging is an important tool for useful search engine optimization for a shopify ecommerce store so you should create beautiful blogs by using tempting shopify templates to make the blogs appealing by adding beautiful banner images. A featured blog image added on your website homepage can create an impression on the viewers which can help you gain more organic traffic to increase the sales.

Use large imagery themes:

Having images of your products on the website will create a big impression than written text as people would get more attracted to buy products when they view images of the items that you are offering. So, it is important for you to make use of the best free shopify templates that has large images to achieve the desired effects. You can download the themes and templates from a professional website and can use them to create a high-quality and appealing ecommerce website for your store.

Consider options to add videos:

The use of a shopify theme can support significantly to your ecommerce business when it gives you options for adding videos. Videos can make your website more thriving and it is the best way to inform customers about products. You can download the themes that will enable your website designers to add videos of products to create the best user experience for your clients.