There is a simple yet considerable fact that first impression is the last impression. As soon as customers enter in a shop, it is the first impression of a particular product that will trigger their buying behavior. In a store, customers have dozens of products of similar category in front of them. The products that appear unique to them are more likely to grab their attention. Naturally, people tend to pay more heed to the products that have appealing looks. Especially, when it comes to the packaging of cosmetics, there is a dire need of choosing the right packaging for them in order to catch customers’ attention. This is due to the fact that if there is no good presentation, there would hardly be any sales as customers have now a number of replacement options when in the market. Initially, it is only the packaging of your products that can make customers feel attracted towards your products as at that point they won’t have accessed what’s inside the packaging.
That is the reason, whether you are selling powdered or liquid mascara, choosing an enchanting packaging for them is the need of the hour. With an attractive and a distinguished packaging, you can stand out with your products. In addition to that there is a great opportunity to get recognition in the market. This will be the point, where you can outdo your rivals and present something unique to your targeted customers with the help of your elegant mascara boxes.
Here is what you need to add uniqueness to your custom mascara boxes;
A touch of glamour
If you want to make your mascara boxes appear unique, then you must not forget the element of glamour in your packaging. The classier your boxes are the more they will make a mark in the market. You need to keep in mind the importance of a professional and customized logo for the sake of adding glamour to your boxes. The printing of your logo must stand out giving an aesthetic appeal to the overall look of the box. Your logo is your brand identity so, it must be imprinted in an enchanting way that at the same time, add an extraordinary glitter to your packaging. This fascinating and unique kind of product packaging that is associated with nothing but your brand, can definitely compel the customers to spend their finances over your product.
Be creative yet modish
Creativity rules over every kind of product packaging but getting too much fancy with the printing of your boxes can make the overall appearance of the boxes rough which can discourage the customers. That is why, being creative yet modish with the packaging is very important. Being stylish with the printing without ruling out the concept of modishness is all you can do to make the packaging unique in the appearance.
Be specific with content
The content of the packaging must consist of a set of instructions on how to use and what ingredients are being used. This useful information on your that is printed on customized mascara boxes must be precise and communicate maximum information to your customers. If you add too much calligraphy on the boxes, then customers might miss out the useful information. Customers are only convinced to buy a product when they find the product packaging delivering the pinpoint information that they wish to know.
Focus on designing
Personalization to your packaging is what that can give you a prominence in the market place. The designing of your personalized mascara boxes must be parallel with the characteristics of your product that is going to be packaged. For example, if we talk about mascara, the design on the outline of the box must be relatable with the eyes or exhibiting eye beauty. This is an exceptional way of attracting customers and consequently, increasing sales. In addition to that the unique designing of your boxes not only promote your product in the market but also promises the long term recognition. People always tend to keep remember those products and pay more attention to them which are lively and stylish in their appearance.
Consider redesigning
As per the changing customer demands, never stick to same kind of design of your boxes for a long time. Your customers might have a tendency to get bored by seeing same thing and bring a change to their routine by replacing your product with another brand. So, why not be the change that customers want? As customers prefer products with innovation, you should consider redesigning of your mascara boxes. You can add more style and personalization to your boxes to get back the attention of your customers. Also, you can change the looks of your packaging to divert the attention of new and potential customers.
Add more features
As customers want most out of the money they spend, you need to be more generous with your packaging. You can do this by adding unique features to your custom mascara boxes such as a die cut window or a safety cushion placed inside the box for the sake of protection. As per various survey conducted on customer behavior, it is proposed that see-through boxes are always preferred by the customers because such kind of boxes let them judge the quality of the product inside. This will bring exceptional uniqueness to your products giving your customers a reason to buy your products.
In a nutshell, you can bring uniqueness to your mascara packaging by considering all these prescribed points. Cosmetic products tend to have largest consumer market and if you don’t stand out with your cosmetic products, you cannot compete the aggressive market out there. Hence, make your mascara boxes packaging unique enough so that customers can’t help to buy your products even in the first glance. All you need to do is to make the right choice for your packaging that is distinguished.
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