Ever wondered what traits of product packaging make consumers choose a product over another? With retail shelves getting crowded over time, grabbing customer attention is no longer an easy feat. Especially, if you are looking to sell a new product in a highly competitive market.
The global beauty and cosmetic market is no exception. It was valued at $532.43 billion in 2017 and is projected to grow in the future with the market value expected to touch $805.61 billion by 2023. This clearly depicts that brands are vying to grasp customers’ attention in the highly saturated marketplace.
To catch your intended audience’s eye, your cosmetic boxes not only have to make sense for the encased product but also needs to be appealing. In other words, if you are a designer tasked with designing packaging for a cosmetic product, you have to strive hard to maintain the fine balance between surprise and expectation in order to boost your sales.
An ideal way to overcome this challenge is to analyze different innovative custom cosmetic boxes examples and see what your competition is doing right.
Single Size Cosmetic Boxes
Today, people are pressed for time. They are always willing to take the route that would save them time, whether they taking kids to school, heading to work or meeting up with friends or family. Single sized cosmetic products, therefore, prove quite handy in this scenario. This makes single sizes of beauty and cosmetic box packaging an ideal solution to meet this need.
Already many skincare products are available in trial-sized packaging so eager beavers can take the product for a spin and ensure it suits their skin. Because of the growing demand, many companies have started offering sets of their products in similar sizes. All such products are packaged in starter boxes.
It may seem easy to pull this off, but a lot goes into crafting such a set of cosmetic boxes wholesale supply because it must perfectly fit your product. That said, acquiring services of the best packaging companies in the US such as the Legacy Printing can allow you to create a perfect packing.
Beautiful and Functional Cosmetic Box Packaging
Cosmetic packaging designers aren’t reluctant to leverage elegant and exquisite designs to entice customers. Premium products call for a premium design. Using metallic or jeweled tones can tempt customers seeking high-end and quality products. These premier tones are a perfect fit for almost all kinds of cosmetic products ranging from skincare to perfume and makeup.
What about the importance of being functional? You need to ensure your custom cosmetic box packaging need to be functional enough that your target audience won’t get frustrated while trying to open your product.
Your packaging partner can show you some amazing examples of beautiful and functional cosmetic packaging designs that’ll sweep your customers off their feet. This could be a premium rigid box with matching gold accents or a translucent container with metal accents. Choose the one that best serves your needs.
Luxurious and Durable Cosmetic Packaging
The brands looking to create high-end cosmetic products deem a packaging solution that can conveniently convey the idea of extravagance. But at the same time, they aren’t willing to compromise on the idea of losing steadiness and durability. In this situation, companies prefer to go with slightly tough materials such as rigid boxes. They are perfect to package colognes and perfumes, in particular. More importantly, they seem well-suited for this kind of beauty packaging.
Take a look at some of the extravagant fragrances that are available in the market. In fact, the limited-edition products are encased in carefully crafted premium packaging. It could be a platinum-toned box or a fancy container with gold spray paint. This shows that metal or gold touch lends your packaging a timelessness that will never age. But your packaging should be simple and elegant to the point that it must not detract from the product design.
Conclusion
The cosmetic industry is growing at a rapid pace, which means the product packaging designs for this industry are always evolving. So it’s critical for both new and established brands to understand the dynamics of the market. They should be flexible enough to adapt themselves according to the ever-changing trends of the industry.
Thanks to the high percentage of cosmetic products that are inclined towards beauty and appearance. You can achieve that by maintaining a fine balance between going overboard and doing nothing beyond your comfort zone.
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