As the number of individuals captivated by cryptocurrency trends increases, so does the count of ventures in the industry. Every single day, fresh projects are being set off in the marketplace. This has somehow made it quite hard for people to locate the right projects that can help them reach the right audience. We have to say that the intangibility and complexity of the industry have made it difficult for investors to recognize the actual worth of cryptocurrency marketing campaigns.
So How Can a Company Get the Right Message to the Other Side?
Well, content marketing has been a pioneer trick that has successfully addressed most of the challenges crypto companies have faced. This is the only reason why this aspect is the most implemented thing by every reliable crypto marketing company these days. It has helped thousands of businesses to achieve that project traction while managing all the odd user challenges.
How Can Content Marketing Drive Leads and Get Business on the Right Track?
#1 Understand Your Audience Graph
Whether it is time or money, no investor would prefer to invest in things that do not add value to their life. The same is no different for a reader as well. Therefore, we most likely get to see beginners in this cryptocurrency industry nowadays, which means we can expect a huge influx of newbie investors in the coming few years.
What happens is that these amateurs Google topics to understand how the newfangled technology of crypto works. However, all they see is a flurry of jargon, which is intimidating at the same time. Now, this gives another reason to remove all those unnecessary jargon from the sentences. Practice cutting down the verbal complexity of the content from the technical subjects so that even the person next door can also understand more about crypto.
With this, we get to see that many brands give enormous hype to their newly introduced projects, which is ultimately a major turn off. So now the question that comes up alone is, “How to promote your fresh project without ballooning it up in front of the audience?”
Well, a perfect idea would be to back up your shared assertions and claims with competitive analysis and relevant data. This will surely help you grab a better position and grow among the tribe of hustlers and scammers.
#2 Publish Content to Suitable Platforms
Where publishing content matters, where you are publishing it also makes a big impact. Before choosing an appropriate platform, it is necessary to define your actual marketing goals related to the content. For instance, it could be lead generation, retention, branding, or even engagement. An established crypto marketing agency can help you with the same.
A dedicated team of experts partnered with your project will keep your community members updated with the information. The most common would be to create and share in-house blogs and articles along with partnerships, use cases, plans of actions, milestones, and relevant updates. Believe it or not, your users will love this.
As you step up the game towards creating a rapport amongst your followers, you will see your community expanding with time. Every week sharing two to three blogs is an ideal way to start while not forgetting that consistency is the key. Make most of the platforms like CCN, CoinDesk, Bitcoin Magazine, and CoinTelegraph, etc. You can even use sites like Finance and Yahoo to share more about PR strategies. Twitter, Facebook, Linkedin, Reddit, Discord, Instagram, and Reddit like channels are highly recommended for promotions and event updates.
In essence, a good mix of daily/weekly updated guest posts, blogs, useful snippets, and thought leadership pieces would turn out to be a game-changer for your project.
#3 Hire a Professional Advertising Agency
Without any doubt, content marketing is an aspect that is something beyond writing articles. It is an effort to drive traction to your project. Generally, it involves planning, strategizing, preparation, scheduling, SEO, and posting your content. Definitely, this gives you another reason to hire a dedicated crypto advertising agency with years of experience, skills, and laser focused strategies. Together, these features will help your project leverage into terms of leads, awareness, growth, and visibility. In addition, ensure the hired agency understands the compliance and restrictions in the industry, especially when it comes to promotions and paid ads.
So are you ready to see that tangible ROI and measurable results with this modern running parallel? Have you hired a team to create value focused content? If yes, then do not forget to share your experience in the comments below.
Comments are closed.