Why We Use Product Sampling to Promote Our Product?
Many customer product organizations now provide free samples through their websites, to motivate customers to use the products regularly, and to collect data for mailing lists of potentially interested customers. When all needs are fulfilled, the product samples are shipped to the customer.
Product Offer and Product sampling
From a stamping and merchandising perspective, an offer is a promise of certain advantages and value that your consumers will receive when they buy your products or services.
The offer is the actual deliverable that your consumers look for when they make a buy with you. It is why of their purchasing decisions and actions. Get this wrong and it is unlikely that you will see good conversion prices on your website, much less powerful sales and earnings growth.
A product sampling is a sample of a customer product that is given to the customer free of cost so that he or she may try a product before committing to a purchase.
Product sampling is one of the most major tools that a label has in its marketing weapon. When Executed correctly, a sampling campaign can be done cost effectively while offering incredibly high consumer acquisition rates. Beyond that there are even more profit to the labels which are given below.
Benefits of Product Sampling:
Distributing product samples offers labels many benefits including:
- Product samples allow brands to reach new customers and target new viewers that may not have found their product otherwise.
- Free product samples motivate existing clients to pursue their current product and/or try new product presenting from the same label.
- Drive-in store and online sales through allocating product samples by including a call to action. Statistics show that customers who try the products are more likely to purchase them.
- Product sampling allows a label to receive valuable feedback on new products.
Brand offer vs Product offer:
There is a difference to be made between a brand offer and a product offer.
The brand offer is essentially the promise and value recommendation of the label, the motive for its existence and what sets it apart from the others in the market.
A product offer on the other hand, is more strategic and carries more currency and relevance, usually created to fulfill specific short-term marketing or sales objectives. These are typically your promotions and sales campaigns.
- A sample request can be generated in the system, which can initiate with a concept shared by buyer, internally conceived, or an item sourced from different locations.
- The product details are comprehensive and develops through a detailed and step-by-step SDLC, i.e. Style Development Life Cycle
- A time and activity calendar is spontaneously generated describing responsibilities as well as target date for each activity.
- An alert is being created of these targets for each user responsible in advance and are increased rapidly to the hierarchy through a user-defined escalation matrix.
- The product details include, though not limited to, bill of material, costing, complete stamping & covering details, logistic details, technical and size identifications, color matrix, volume-based pricing, photo gallery, etc.
- The details sample tracking can be generated in a matrix form with items as rows and activity as columns – providing a complete control to the users, managers, as well as the management.
- Helps in generating the photo offer, product offer, and price quotations, while keeping a track to all communications.
- The product offer can be accessed via different combinations, customer, supplier, product hierarchy, season, price range, periodic, as well as on communication log.