If putting a name outside the box and product inside the box is enough for packaging. Then why do companies put so much effort and money on designing their packaging’s? And why do some products make it to the top and others fail to do so?
Point to ponder! It is not just this.
You have to consider a few things that play a key role in determining the fate of a product. And to be more honest, a brand as a whole will be affected if done wrong. The world is moving so quickly with time, and people are not satisfied with the old conventional ways of doing things. They see more; they expect more. Custom packaging has no doubt raised the standards of packing products due to its amazing variations and possibilities. That have no boundaries or any limitations of the size that is not achievable, or design that cannot be printed. Nothing is impossible to achieve if the process from the start is right and planned properly.
To create the custom packaging of your dreams, it is necessary to understand who you are as a company. And what you are going to sell. To whom and from which medium it will be sold, directly or through retailers. All of these things directly affect the success and growth of a brand. These are a few points that need serious consideration before starting custom packaging for your product.
Understand the psyche:
Every gender and age has a specific product made according to their needs and personality. The same product is made differently for different gender as if a bar of soap is made. It will be made or at least packed separately for men, women, or children as the needs are not the same for all of them. Let’s see; for example, men need hard cleansing, women need moisturizing and mild cleansing, whereas kids need a soap-free soap, that is called tear-free. Targeting the essential requirement from a specific product is necessary to attract the audience effectively. Understand what will make them consider your product over others. A brand will be successful when it will effectively reach the target audience and is able to attract them towards itself by letting know that they matter the most.
Choose the right material for your packaging:
Environmental pollution is increasing day by day and to stop it or at least contribute in to decrease; it is necessary to use eco-friendly packaging material that does not require extra chemical activities to decompose it. People are converting their loyalty toward brands that use environmentally friendly material, and custom packaging solutions provide this facility to choose an element of your choice. To be a successful brand, it is important to keep matters like these in mind, that affects not only one or two people but the whole world. People are more attracted to the brands that are going green by taking responsibility and contribute to saving the Earth from the dire consequences of non-environmental friendly material.
Protection:
The packaging was done to save the product from any kind of hit or falling that could break the product. Keeping that in mind, it is necessary to choose a reliable and sturdy material that keeps the product in one piece until it reaches in the hands of a customer. Corrugated and Rigid boxes are stronger than other boxes and are suitable for products that are fragile and delicate. These boxes are graphic and printing compatible. Any type of designing can be done in any color without any flaws.
Colors and designs:
Designs that are simple yet brief and explain all the essential information that is required related to the product on the box. Will go along great as people do not have time to search for the necessary detail while having a good time shopping around.
Choosing the right color for your brand is vital as colors play an essential role in a person’s life. It is necessary to have a logo very prominent on the color you use as a base so that it can easily be noticed from a distance and get registered in the mind of viewers.
New printing technologies like digital and screen printing have made it so easy for the brands to go for any type of color, shade, mixing, or matching to enhance the appearance.
Cost-effective packaging solutions:
Custom packaging boxes in any shape, size, and design are readily available at the wholesale dealers that provide the best prices in the market. Make sure to spend the right amount of money on the packaging as food and bakery item does not require luxury packaging that cost a fortune like cosmetics, perfumes, and electronics, etc.
The cost can be reduced by not only choosing the cheap material but also keeping other matters in mind too, as your packaging must be lightweight because if the weight of the package is high, the price of shipping will automatically be higher. You can also save on space required to keep the stock if the boxes you use are foldable, and takes less space resulting in lowering the expense on shipping and storage.
Size matters:
Boxes that are too large or too small for the products to fit perfectly in it are a significant no for any type of packaging. Small boxes will make it difficult for the customers to take out the product and the box too large creates misinterpretation about the size of the product inside that will make people feel tricked and they will never buy your product again. It will clearly be taken as deceiving by perception.
A successful packaging serves physical needs, emotional needs, and the whole concept behind the brand. It must keep the product safe, help in promotion, and can attract the attention of the customers by connecting to them in every possible way. A company manufactures a product, but people are the one who makes it a brand by buying the product and being loyal to it. So it is necessary to focus on the consumers while creating a packaging to beat the competitors in the market.
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