If you are an online business, you can have a website with the most unique design, smooth navigation and all sorts of snazzy elements, but all this investment will be in vain if your customers cannot find your website on the search engines. Search Engine Optimization (SEO) is the method of increasing the visibility of your website on “organic” or “natural” search engine result pages (SERPs), by including search engine friendly elements, such as relevant words and phrases to generate more visitor traffic. Let’s look at the why SEO is the most useful tool to attain and retain customers towards your website.
Increased Traffic
When your website is search engine optimized will appear in the top positions of the SERPs, it will increase the probability of receiving clicks, and ultimately more visitor traffic will be directed to your website.
Cost Effectiveness
“Organic” listings are unpaid. When you hog the top most spots in the search results, your advertising budget cuts down as you don’t need to pay per click. With a few bucks paid upfront for getting your website optimized, you can enjoy steady customer traffic on your website, which will translate into a greater income. This means increased return on investment.
Higher Conversion Rate
SEO helps to converts leads into customers. Part of your SEO project will be focused on optimizing your website design, which means improved methods of design, functionality and navigation and better compatibility with mobiles and tablets. This delivers a better user experience for visitors by guiding them through your website and leading to the purchase process. This visual optimization process converts a visitor into a customer.
Higher Sales
It is simple math – increased visitors converted to customers will inherently push up the sale of your product or service and generate profits.
Brand Awareness
When searching for a product or service, people will most likely click on the first few search results on the SERPs because they tend to trust a brand whose website appears on the first few rankings. The lower you are in rankings on SERP, the more people become skeptical about your brand. Moreover, being at the top means more brand exposure. The higher your website ranks in positions in the search engine, the greater chances you get of users to sight your content and associate with your brand.
Beat Competition
SEO is becoming increasingly popular and almost every business is using it for their website, even your competition. Even if you offer better products or services than your competition, but their website appears higher than yours on SERP, you are likely to lose customers to them. Make your valuable product or service available to your target market by optimizing your website.
Access to Customer Data
SEO agencies are able to track rankings, traffic and conversion rate. They can monitor the keywords which visitors use and the path they take to complete a sale. This is valuable data which can be used to understand what exactly the customer is looking for and then optimizing your website using those particular high search volume keywords.
Stay in Business 24×7
A business that receives organic traffic is like being available to customers 24 hour day, 7 days a week. Invest into getting your website optimized and entertain customers even while you are asleep. Therefore, it goes without saying that search engine optimization is the one of the best things you can do for your online business!
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