Just imagine you’ve dropped your smartphone and shattered the screen, that is an incidents happened in every single day around the world. If you are not technical or mechanical guy, your first choice will probably be searching in Google, look for a nearby smartphone repair store For your information, Google has restricted the relevant search keywords for “iPhone repairs” or “Samsung Galaxy repair”, this is making people harder to look for support.
The first ranking below the search bar is among the most attractive position in the world. If you are looking for “iPhone Repair” or “Samsung Galaxy Repair,” no paid ads will appear, you will only get the maps result and organic search results. The cause is either the first strike over the right to repair, or the inevitable outcome of a heavy-handed attempt to tackle fraud. Nonetheless, a year after the move was introduced, the repair-store community is demanding an answer, something Google promised but still has to offer.
Many people who use Google click on the first link to them, and the spot can be secured for a price Ironically, this marketing strategy means that Google’s top spot is an easy target for fraudsters. Those scams will direct unsuspecting users to official-looking websites that swindle individuals into malware downloading. Google released a statement on August 31, 2018 detailing how the company will tackle such scams. Global Product Policy director said Google had seen an “increase in deceptive ad interactions, originating from providers of third party technical support.”
As a result, Google has begun to limit advertising in the related categories, namely for supporting tech. The search giant changed its policy to reflect this, banning advertisements related to “third party user technical support.” Below it is a non-exhaustive list of examples: “Technical support for troubleshooting, protection, virus removal, internet connectivity, online accounts (for example, password resets or login support), or software installation.”
Nonetheless, Google has never made it clear that it now targets hardware repair ads. And its silence has frustrated phone repair business owners and those in the broader right-to-repair community who believe their efforts are undermined by Google. Late last month, the repair website iFixit released an open letter to the FTC, claimingthat Google’s decision to block ad placements “merits scrutiny.” “In this situation, frustratingly, it’s just that Google is oblivious to repair shop complaints” said Kevin Purdy, iFixit Repair Advocate. He thinks that the problem is one in which Google lamely enforced a ban before thought through it.
At the end, one possible consequence is that users with damaged devices can only use official channel for repair. That can lead people to receive insufficient support and this also directly force them to pay more on similar service. After all, i just started to get worried what if i need to get my iPhone 8 plus screen replacement done in the future?
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