Shiitake Mushroom Market Analysis Based on Growth, New Trends, Current Industry Demand Forecast To 2024

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Market Scenario

Shiitake, a mushroom species is the third-largest consumed mushroom across the globe after button and oyster mushroom. Shiitake mushrooms are indigenous to Japan, and they are rich in nutrients. They also reportedly have immunity enhancing properties and anti-viral properties. Shiitake Mushroom Market could be explored to extract proteins and vitamins, which could be marketed in condensed form.

Shiitake has been a popular ingredient in various Asian cuisines for ages. It also has several applications in cosmetic products ranging from exfoliant to anti-inflammatory. It helps in faster skin healing & renewal and also lightens the skin & increases its elasticity. Shiitake mushrooms are also used to make hair cosmetics as it helps to maintain the hygiene of the scalp and manipulate the structural properties of hair.

The other applications of shiitake include the production of organic fertilizer and water & soil purifier, in which shiitake is used to remove and degrade pentachlorophenol (PCP). There is a huge trend, in millennials & other demographics, towards plant-based products and shiitake mushroom is just one of those and is actually plugging into that trend. Consumers are reportedly increasing their consumption of plant-based foods substituting meat-based products.

The market is getting enriched with new vegan products. This, as a result, is driving the growth of the shiitake mushroom market. According to an eminent research firm – Market Research Future (MRFR), the global shiitake mushroom market is expected to garner significant accruals by 2024. MRFR also claims that it could register a substantial CAGR throughout the forecast period (2019 – 2024).

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On the other hand, the low shelf life of these mushrooms and related products are impeding the growth of the market.  Also, the volatility in prices and demand-supply gap of shiitake mushrooms is challenging the market players while meeting the growing market demand. Nevertheless, the rising popularity of organic of the mushrooms and the emergence of various functional foods based on shiitake mushrooms would support market growth over the forecast period.

Major Players

Players leading the shiitake mushroom market include Banken Champignons (Netherlands), Bonduelle SA (France), Oyster Island Mushrooms LLC (US), Modern Mushroom Farms INC. (US), Monterey Mushrooms, Inc. (US), Brewer’s Mushrooms (US), Rocky Bottom Mushrooms LLC (US), White Mountain Mushrooms, LLC. (US), Hirano Mushroom LLC (Republic of Kosovo), Highveld Mushrooms (South Africa), Rain Forest Mushrooms (US), Agro Dutch Industries Ltd. (India), Mitoku Company, Ltd. (Japan), Mycopolitan Mushroom Company (US), and Meadow Mushrooms Ltd (New Zealand), among others.

Global Shiitake Mushroom Market – Segmentation

The report is segmented into four dynamics to widen the scope of understanding,

By Type                                          : Fresh, Frozen, and Dried.

By Category                                   : Organic and Conventional.

By Distribution Channel               : Store-based (Hypermarkets & Supermarkets and Convenience Stores, others) and Non-Store-Based.

By Regions                                    : Europe, North America, APAC, and the Rest-of-the-World (RoW).

Global Shiitake Mushroom Market – Regional Analysis

The Asia Pacific region dominates the global shiitake mushroom market, accounting for the largest production as well as consumption of these mushrooms. The APAC has been witnessing a remarkable growth over the past few years, heading with the changing food consumption pattern in the region.

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China holds the major share in the APAC shiitake mushroom market owing to the rising applications of shiitake in the pharmaceutical and cosmetics industry. In terms of volume, the country holds a significant share in the global market as well. Besides, increasing consumption of these types of mushrooms in the preparation of various local cuisines is creating huge market demand. China, Japan, Australia & New Zealand are key contributing markets in the region.

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