Spread the love

Today I wanted to share what online tools & services (Free or Paid) I have used for my SaaS (Software-as-a-Service) startup Appvigil in past few years.

I am running my SaaS startup since last 5 years and tried many tools while assessing them for the short & long period. Here is the list of tools I have used in Sales, Marketing, Technical Development, Dev-Ops, Infrastructures, finance, HR etc.


  • AWS (Amazon Web Services)AWS:

I am utilizing AWS since the start of my voyage and thought that it was best for setting up any cloud. Since you need framework for your SaaS organization to be versatile and solid you would need to go for some adaptable cloud arrangement. There are numerous in the market yet AWS is most generally utilized and most established player in the market. We have utilized AWS’s numerous administrations given underneath:

EC2: For setting up servers and burden balancer. We have utilized Ubuntu 14.04 for our server. Best and simple to arrangement.

RDS: For adaptable social database. We have utilized MySQL.

SES: For sending value-based and different messages. We utilized Sendmail (in ubuntu) for directing our email through SES SMTP server.

Route53: For DNS facilitating, most solid and least expensive approach to have your DNS zone document.

SQS: For lining our assignments to the adaptable Queue. You simply add any string to it and get them at whatever point you need to process.

CloudWatch: For checking any cloud measurements and execution.

  • GithubGithub:

We utilized GitHub for facilitating our source code. At the season of composing this article Github has $7/Mo for boundless private stores. Be that as it may, If you need to spare even $7, you can go for bitbucket which enables you to make restricted private storehouses for nothing. Both are great choices however Github is progressively popular and utilized around the world.

  • Stamp:

This is the best devices for sending value-based email straightforwardly to client’s inbox without being stressed over course of events and planning format. This additionally permits following the conveyance and open following of the messages with other ground-breaking highlights. There are different alternatives also yet we observed Postmark to be increasingly steady and simple to utilize. They likewise offer, 25,000 messages for nothing while at the same time joining and you can energize your record for $37 at whatever point you come up short using a credit card. 25,000 messages were useful for next a half year so we were not disturbed.

  • Jenkins:

We utilized Jenkins for Continous Integration and testing mechanization. Without a doubt this is the best free choice. In the event that you need to go for paid alternatives there are many like Travis CI, Bamboo (Atlassian) yet for what reason to go for paid when you have a best free choice.

Starting at now, I can recall these many significant instruments or stages I have utilized beforehand in innovation.

Sales, Marketing & Operations

We have tried to automate our sales & marketing efforts so that we can do everything will smaller team size. Below is the list of tools we have used & found them useful.

  • Google Business Apps:

The best alternative for facilitating your area’s messages with Gmail condition. This additionally gives every client each choice they have in Gmail, with better and brought together control in your grasp. They as of late rolled our gadget administrator administration where our client needs to acknowledge the arrangement of your association before utilizing your organization’s email on their cell phone. You have total control to wipe the telephone on the off chance that it is lost to stay away from any corporate harm.

  • Pipedrive CRM:

We utilized Zoho CRM at first however it befuddled the client who was utilizing the CRM just because. We then later changed to Pipedrive and thought that it was valuable because of its plan for the day kind of look and feel and simple to utilize the portable application. Pipedrive additionally has $12/Mo/User estimating which is defended for new companies. Reconciliation with different applications through Zapier is likewise exceptionally adult.

  • GoToMeeting:

For remote gathering and calls, we have utilized GoToMeeting (GTM). This is free for 3 members and $26/Month for up to 50 members. We think that its simple to use with great quality voice and screen sharing.

  • Google Voice:

This is an entirely insane thing the greater part of the startup doesn’t know about. Google voice encourages you making global call with $.01/Minute rate. This implies (At the season of this article) you need to pay just 67 Paisa for each moment while customary ring charges to INR 20/Minute.

  • Mailchimp:

We utilized MailChimp for sending pamphlets. This is the most dependable and broadly utilized choice which permits free 12,000 messages for every month for up to 2000 supporters. We made different records to arrange our supporters and send them pamphlets and item reports on the week after week or fortnightly premise.

  • Zoikmail:

We utilized Zoikmail for sending limited time messages in mass. Suppose you tied up with some corporate occasion and need to send a limited time special to the 50,000 email ids. I would profoundly prescribe utilizing Zoikmail. They offer a free arrangement for 50,000 email for every month.

  • Hootsuite:

We utilized HootSuite for sending or planning different web based life posts together. This is another generally utilized answer for this reason. We exceedingly prescribe utilizing this instrument.

  • Radio:

Radio is another fabulous device for help, maintenance and get clients in an extremely incredible manner. This is a paid device however every penny spent on this apparatuses is justified, despite all the trouble. We have paid $61/Month for their full suite.

You can have talk with your site guests and make the leads.

You can talk with joined clients and give them support.

Interface FB page and Twitter account and receive+reply to those messages by means of Intercom dashboard or application.

Auto trigger customized messages if clients don’t visit your site for ‘x’ days.

Make leads consequently when the client fills the structure on your site by means of their APIs.

Furthermore, substantially more.

  • Google Analytics:

Best free choice for following guests and clients conduct. We utilized custom following to follow our own occasions when the client or guest interface with the application.

  • FB Pixel and Tracking:

We additionally utilized FB pixel to follow guests and re-target them with custom advertisements and offers. You simply put the FB Pixel code into your site and begin gathering guests or clients into explicit group of spectators dependent on kinds of the occasion they send to your FB application.

  • MaxCDN:

We utilized and as yet utilizing MaxCDN for CDN choice to diminish the heap time of our blog. This has numerous alternatives and module to improve your site all around rapidly.

  • Bitly and Yourls:

We utilized Bitly for URL shortener which was coordinated with numerous different administrations like SumoMe and so on. Bitly has 5000/Month Branded URL limit with the expectation of complimentary clients so we changed to Yourls (Free Opensource URL shortener with APIs) and facilitated Yours to our own server. Presently we can short boundless URLs whenever with a single tick and content.

  • SEMrush:

We utilized SEMrush for following our own site positioning in google and other web crawlers. We very suggest utilizing SEMrush for following any breaking down SEO positioning watchwords, natural catchphrase traffic and substantially more. This instrument is too enormous for an apprentice.

That’s all for now. I will share WordPress Plugins & Payment Gateways that we have used, in a separate post.

Comments are closed.