Travel Technology Solutions Provide Options
There are so many different types of travel content available and so many different travel technology solutions available that it is difficult to know which the best fit is for your company. While one booking engine may have the great functionality and the features you need, it may not have the content your clients are looking for. On the other hand, you may find a travel booking solution with the perfect content for your clients but then discover that it is missing the functionality and features your business needs.
For your content source, you may want to consider different sources for different product types. For example, if you sell multiple products such as Cruise, Air, and Hotel, you may want your technology solution to access cruise content using one source, but look to use a totally different connection for your airline bookings and perhaps another source for booking a hotel. Finding all the right travel-related content sources in a single online booking solution that has the features and functionality you need can be overwhelming at first and a bit of a challenge at best.
The solution to your problem may be an online booking engine with the features and functionality you need to properly manage your business that also has a flexible supplier connection gateway which will allow you to access different content sources for different travel products. Some of the more advanced travel booking engines even allow you to choose specific content sources by Supplier, providing the ultimate in content source flexibility. And as preferred supplier relationships become increasingly important to securing the best price and commission levels, display biasing has become a tool some Travel technology solutions provider agencies to promote their preferred suppliers over those that are not preferred. The ability to bias the availability display for one supplier over another allows an agency owner to steer consumers to preferred suppliers and increase their overall profit. Many suppliers are quick to recognize the benefits of a biased display and may offer increased commissions and/or marketing support to those agencies with an online booking solution that has this biasing capability.
Travel technology solutions also need the ability to quickly and easily define business rules so business owners can maximize their profits. The ability to include value adds offers or special deals in the availability display can be an essential marketing tool when you are promoting special offers and deals online. Your travel booking engine needs to be able to keep up with all the different specials and promotions that Suppliers are making available today. Selling price adjustments and value add offers should be quick and easy to set up and have the flexibility to define a business rule to be specific to a market or channel, travel or booking dates, supplier and more.
Finding a travel technology solution that has the functionality and content you need is an important decision for your business, finding the right technology partner to assist you can be even more important.